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AnnouncementKPOP CORNER

BE:FIRST and ATEEZ Unveil Captivating Music Video for Collaborative Track ‘Hush-Hush’

The music video for ‘Hush-Hush’, a collaboration between the seven-member Japanese group BE:FIRST and the eight-member South Korean group ATEEZ, has been released on BE:FIRST’s official YouTube channel.


The collaboration between BE:FIRST and ATEEZ is an electrifying fusion that showcases each group’s unique abilities. The track pulsates with driving synth arpeggios and hard-hitting drums, while the members of each group take turns to show off their skills in twist after thrilling twist. Knowing when to go big but also when to hold back, this collaboration between two powerhouses of Asian pop music is a breathless three-minute rollercoaster ride.

The music video takes viewers on a journey through a fantastical cityscape, towering structures warping under the influence of distorted time and space. A dramatic solar eclipse casts a shadow over the landscape, adding to the captivating atmosphere. Against this breathtaking backdrop, BE:FIRST and ATEEZ shine like the sun and moon, weaving a captivating narrative. Be sure to stay tuned for the dramatic climax as light breaks through the darkness.

Marking a first for BE:FIRST, ‘Hush-Hush’ utilizes stunning CG visuals that complement the intricate choreography designed by renowned dancer RIEHATA. Defying the limitations of space and time, the dance performance showcases the impressive talent and captivating artistry of all 15 members.

To celebrate the release of ‘Hush-Hush’, special campaigns are running on various music download and streaming platforms. In addition to the single, a remix by m-flo’s ☆Taku Takahashi and an instrumental version of ‘Hush-Hush’ are set to drop on Friday, July 5 at 13:00 JST. Don’t miss these exciting additions!


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BE:FIRST is a seven-member dance and vocal group, signed to a renowned Japanese rapper, SKY-HI’s management agency and label BMSG. Each member possesses unique qualities for singing, dancing, and rapping, along with their musical agility reflected in their songwriting and choreography. Each owns an attractive individuality that marks them as unique. Under the name BE:FIRST, this seven-piece group has swept the No.1 spots on various charts in Japan since before their debut. Now they are taking the bold first steps from Tokyo to the world.

Follow BE:FIRST:
Official website | X (Twitter) | Global X (Twitter) | Instagram | Facebook | TikTok | YouTube

Follow BMSG:
Official website | X (Twitter) | Global X (Twitter) | Instagram | YouTube


ATEEZ, short for ‘A TEEnager Z’, is an eight-member South Korean group that has taken the world by storm immediately after their debut in October 2018. Known for standout performances, the octet have turned storytelling into a full musical experience. The eight members of ATEEZ are HONGJOONG, SEONGHWA, YUNHO, YEOSANG, SAN, MINGI, WOOYOUNG, and JONGHO. Their group name stood for ‘everything teenagers need from A to Z’, and has since evolved alongside their fans (named ATINY) to become ‘everything you need from A to Z’. Establishing themselves as top artists early on in their career with a sold out global tour only four months after their debut, they continue to break their own records. In 2024, they dominated on the global stage, taking over festivals around the world with performances at Coachella (US) and Summer Sonic (JPN), even set to headline at Mawazine (MAR). With a unique narrative that starts from the very first release in the ‘TREASURE’ album series and continues through the ‘FEVER’ and ‘THE WORLD’ masterpieces, taking a turn into a new universe with the start of the ‘GOLDEN HOUR’ series, the group combines bestseller narratives with personalized music that speaks to their generation. The pirates of the high K-pop seas ATEEZ have made their mark as a million seller group, topping the Billboard 200 with multiple releases.

Follow ATEEZ:
Official website | X (Twitter) | Instagram | TikTok | Facebook

Follow KQ Entertainment:
Official website | X (Twitter) | Instagram |  Facebook 

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